In the infinite supply of expertise on the web, it would not make any sense to just take advice from one organisation about how to do things.
Before you embark on getting your business online, talk to some similar businesses in your area and find out how they do it. Google for local experts in web design, like us, they will have many tips and hints on their website and in their marketing material about how to build a fantastic and profitable website. We personally love Ben Hunt's advice over at http://www.webdesignfromscratch.com/articles-and-tutorials/.
Personally, I strongly advise to sticking with the basics. Your goal has to be how to I clearly articulate what I am offering and how can I quickly get that message across.
