Australian Factory Outlet First Choice Logo

Australian Factory Outlets (AFO) approached Feet Up Online with a very succint design brief for the branding of their produce in overseas markets, especially throughout Asia. Our first requirement was to create a brand logo for their produce that can be manipulated to represent each product type (e.g. Macadamia Nuts, Crocodile Meat and Abalone).

The First Choice Brand was created, ensuring the sucess through leveraging the Australian brand awareness and popularity in Asia.